As marketers, we are untrustworthy. This is not something we should be proud of but something we should definitely talk about. I’ve worked in sales and marketing positions for the last 8 years and I’ve dealt with the temptation to embellish the benefits of my company’s product and downplay the…

Millennials. According to the U.S. Census Data there are 75.4 million of us in the United States (one out of every four people). We represent $200 billion in annual spending power and are now the largest cohort in the U.S. workforce, surpassing Gen X for the first time in 2005. …